Showing posts with label Ad Campaigns. Show all posts
Showing posts with label Ad Campaigns. Show all posts

Thursday, February 13, 2014

Emerging

While speaking with a loved one recently, she reminded me of a Brazilian Portuguese idiom that put some things in perspective. She told me not to look back, because there's nothing that can be done about the decisions we've made in the past, and not to give up because there are so many things worth fighting for in the future. While hindsight is 20/20, it's a waste to mull over the details (unless you are writing a biography, or it's in your job description).

The saying goes like this:


"Quem anda para trás é caranguejo. Quem fica parado é poste. Quem evolui é ser humano."

Crabs walk backwards. Posts are stationary. Humans evolve.


I immediately thought of this little guy that I met on a beach in Fortaleza. It was the first crab that I've come across that not only didn't scurry away, but hunkered down and observed... me? (Cutest thing ever!)

This expression also brought to mind that thing that I like to do on the beach, where I get just within reach of the retreating waves as they are pulled back to sea. I like to stand there in the shifting sand, seeing how far I can burrow down with each wave, becoming a human post. It's pretty easy to keep your balance until you're about mid-calf down, and a really big wave comes in. That's usually when I realize I'm stuck, and hope an even bigger one isn't right behind. Risky business. I suppose I've been guilty of this type of behavior in other arenas, as well. Hmm...

Then I remembered this commercial by Fiat. I guess the beach brings out the philosopher in all of us (or it's just a really good backdrop for marketing), or something.


The commercial shows a dog walker who tells himself that he should have been an executive, looking at an exec, who is at what appears to be an impressive lunch meeting. The executive, catching a glimpse of the seemingly glamorous life of a famous band, sighs and laments that he should have been a rock star. Later, in his tour bus, the rock star passes a beach and yearns for the more laid-back lifestyle of a lifeguard. The lifeguard, feeling overwhelmed, wishes that he had been born a crab. The crab just laughs, and says that he can't stand walking sideways anymore.  The announcer says, "Sometimes we just want to leave it all behind."


The grass is always greener on the other side even on the beach.




Friday, January 3, 2014

Armadillos or Tattoos

By the title, you might think I'm deciding on a hobby... or whittling down some strange list of New Year's Resolutions...

Not quite.

For anyone unfamiliar with the creature that is the official mascot for the upcoming World Cup in Brazil, you might be surprised to learn that it is an armadillo, or tatu (pronounced: "tattoo"), as it is known in Portuguese.

Up until now, most people didn't associate Brazil with armadillos — parrots or jaguars, sure. Amazon river dolphins and stinkbirds, maybe. I don't recall seeing an armadillo in the movie Rio, either.

This energetic mascot needed a campaign all his own, I guess.




"Fuleco," (pronounced: "fool-ay-koh") is a colorful, playful rendition of a Brazilian three-banded armadillo that is one of the two species of armadillo that can roll into a ball. What better mascot for soccer?

As a Texan, I must say that Fuleco is one of the two cutest renditions of an armadillo that I've seen.

When I first moved to central Brazil, I was surprised to hear that Texas didn't have the market cornered on these armored creatures. A fellow Texan was even more surprised when he learned that some armadillos are actually eaten in certain regions of the country.

That came with a disclaimer:


"...but [they] don't eat the ones that eat dead people, though."


Whew! That's a relief!

I suppose?

You know, that statement sounds like a line straight out of a Scooby Doo episode. Perhaps it's the Mystery Meat factor.

Mystery Meat is best experienced vicariously, in my opinion. (Especially if it's the kind that can give you, say, leprosy.)

Tourists need not worry that the kebab, or espetinho (pronounced: "eh-speh-cheen-yo") stand on the corner will be serving mascot, since the hunting and consumption of this creature is discouraged due to its endangered status. (That, and it's hard to come by in the big city. Kidding!)

Appropriately, Fuleco's very name reminds us to be eco-minded. On a related note, in Goiânia there is a slang term pronounced like the English word "echo" that is used in place of "ew, gross."

Monday, October 15, 2012

Olha Pamonha


This is one of my favorite commercials here. Cracks me up every time. It's for a headache medicine called Neosaldina [pronounced: "nay-yo-sahl-jeen-yuh"], and showcases a colorful pamonha [pronounced: "puh-moin-yuh"] vendor.




The lady buying "Neosa" doesn't quite appreciate Paulo Pamonha's flair (hence the headache medicine), but I love it. I wish our local neighborhood vendors with massive speakers on their vehicles had this much rhythm. I also wish they didn't come by at 8 a.m. on Saturdays.

The most common phrase heard booming from a pamonha vendor's speakers is, "Olha pamonha!" on a loop, as they slo-o-o-owly make their way up & down the streets. Olha [pronounced: "ol'-yuh"] means look.

Look! Pamonha!

Pamonha is a bigger, fatter, more moist version of Texas tamalesPamonha is either salty, spicy, or sweet,  and can be filled with cheese, sausage, or both. I personally like the sweet version sans filling.

Just so ya know, saying "olha pamonha" around these parts can be rude [when there's no pamonha in sight]. Pamonha is also a derogatory slang term for a person that has cinched their belt a bit too tight, and implies that it is because they are overweight. See the instructional video below at 0:48 for a glimpse of some bulging pamonha.




There's also a variation on pamonha called pamonha assado that something akin to cornbread. The flavor can vary, depending on the chef & recipe. Assado [pronounced: "ah-sah-doh"] means "baked." Here is a how-to video with a homemade recipe for pamonha assado.

Still can't get Paulo's catchy tune out of your head? Here's a clip of the song. You're welcome.